Patricia Cumbie is a writer who has worked with co-ops for many years. She is former editor of The Mix, the bimonthly publication of Twin Cities Natural Food Co-ops.
If you knew you could increase sales up to 50 percent on a product promotion, you'd do just about anything to obtain the magic formula. Maybe the first or maybe the last place you'...
The success or failure of your next membership drive hinges on more than signage, brochures and the free thing you give away to every new member who joins.
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