Lisa Smith

Organization:

Neighborhood Co-op Grocery

Website:

http://www.neighborhood.coop

Email:

lisaatthecoop@aol.com

Lisa Smith is brand development manager at Neighborhood Co-op Grocery in Carbondale, Ill.

Articles by Lisa Smith

Sign-Making Solutions: A Review

Issue: #157 November - December - 2011

Have you ever tried to sell a product without a sign? If you have, you know how important signage is to grocery sales. With upwards of 70 percent of all purchases being unplanned, good signage on...

Logo Basics

Issue: #156 September - October - 2011

John McWade, founder and creative director of Before & After magazine says "design looks easier than it is, and it’s more important than it looks." This is especially true for your...

Tips for Choosing a Designer

Issue: #156 September - October - 2011

Budget and skill

Good designers can cost anywhere between $25 an hour to hundreds, but don’t make the mistake of only looking at designers in your price range. Luckily,...

Four Years Early

Issue: #127 November - December - 2006

One of Neighborhood Co-op’s board members recently said, “We’ve achieved the co-op in 2010 in 2006!” With this curious statement he was referring to the result of a “Future-Back” planning process...