Ellen Michel

Organization:

Bloomingfoods Co-op

Website:

http://www.bloomingfoods.coop

Email:

ellen@bloomingfoods.coop

Ellen Michel has been marketing and outreach manager at Bloomingfoods Co-op in Bloomington, Indiana, since 2001. She currently serves on the boards of the Indiana Cooperative Development Center and the Local Growers Guild of Southern and Central Indiana.

Articles by Ellen Michel

Marketing Matters 2012

Issue: #161 July - August - 2012

Marketing Matters, the annual conference organized by the National Cooperative Grocers Association (NCGA) marketing team, focuses on brand management and development among food co-ops across the...

Educating and Energizing Startups

Issue: #160 May - June - 2012

The third annual "Up and Coming, Up and Running" food co-op startup conference took place in Bloomington, Ind., on March 8–10, 2012. This year’s gathering attracted 81...

Coordinating a Collaborative Commissary Kitchen

Issue: #159 March - April - 2012

It's 5:00 p.m. on the first Friday night in January as I swing behind the old Coca-Cola building near downtown Bloomington, Ind. At the buzz of the intercom, a staff person from the...

Building a Healthy Local Foods Economy with Coopetition

Issue: #155 July - August - 2011

Every so often a question will be put forth among co-ops that, in its simplified version, asks something like this: “Does your co-op support farmers markets and community-supported agriculture (...

Marketing Matters 2010

Issue: #149 July - August - 2010*

Marketing Matters 2010 took place in New York City, May 11–13, bringing together 75 co-op marketing and member services attendees, plus presenters and National Cooperative Grocers Association (...

Take it From Here: Cool Marketing Implements for 2010

Issue: #149 July - August - 2010*

These tips, tools, sites and strategies were all shared at this year’s Marketing Matters. NCGA members may log in to the NCGA website for details. Take it from here to help your co-op make more of...