Bruce Palma

Organization:

Co-opportunity

Website:

http://www.coopportunity.com

Bruce Palma is general manager at Co-opportunity in Santa Monica, California.

Articles by Bruce Palma

Smile, Please, You're in Front of a Customer

Issue: #148 May - June - 2010

About a year ago, our major competitor held a focus group with some of its customers. We learned from several participants—longtime members of our co-op—that many people in the group told the...

Introducing Desire for Change and Willingness to Take Risks

Issue: #142 May - June - 2009

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In January 2006, after 21 years of work at the co-op—including...