submitted by: Rosemary Fifield, Hanover Consumer Co-op
This group of marketing materials includes ads and examples of the "Producer Spotlight" feature that is the back cover of every Co-op News (we use a glued half-tab magazine format rather than tabloid newspaper). Typically our ads are black and white and feature posed photos of employees or local suppliers rather than merchandise. However, I have included a color ad which was a departure for us but very successful. The full-color Producer Spotlights featuring local bakers, farmers, cheesemakers, etc. are a popular feature of our News and are being turned into large wall-hangings for in-store display.
Click on individual photos to see them in a larger format and for the caption describing each photo.