Director of Brand Marketing

Organization: 
The Wedge
Organization location: 
Minneapolis, MN
Apply by: 
Thu, 02/28/2013

DIRECTOR, BRAND MARKETING

Purpose:  Responsible for overall brand strategy, advertising, and public relations for the Wedge.

REPORTS TO:  CEO

Essential Functions:

  • Develop and maintain co-op marketing, advertising, public relations, and social media strategies.
  • Collaborate with CEO to develop and manage long-term marketing plan and budget.
  • Develop and maintain standards for all co-op signage, brochures and other print and display materials.
  • Work with buyers on merchandising to maintain a cohesive store image.
  • Maintain a current, engaging and relevant web presence for the Wedge, including Facebook, Twitter, the co-op’s website and other outlets as they develop.
  • Coordinate public relations for promotions, events and co-op news including press releases and interaction with news media.
  • Keep staff informed of upcoming promotions, events and co-op news.
  • Recommend ad campaigns and facilitate creation of ads, both print and digital.
  • Work closely with Director, Community Relations sponsorships, events, and outreach.
  • Serve as member of the management team involved in strategic planning for the co-op.
  • Supervise Marketing staff to administer the membership system, including the membership database, member services programs, membership outreach, consumer insights and segmentation analysis.
  • Agency and partner management.

QUALIFICATIONS:

  • Bachelor’s Degree in Marketing or a related field.
  • At least 7 years’ experience in developing and managing marketing plans.
  • Supervisory experience, including participation in hiring and performance management, coaching, and discipline.
  • Passion for organic food and the local food market.
  • Experience in retail or brand marketing.
  • Knowledge of or experience in digital marketing and social media.
  • Ability to balance creative and analytical side of marketing.
  • Demonstrated ability to provide excellent customer service and project a friendly, outgoing presence.
  • Demonstrated strong verbal and written communication skills, including the ability to give clear instructions.
  • Demonstrated ability to work well with others in fast-paced team environment while balancing multiple priorities.
  • Strong attention to detail.
  • Strong computer skills including a working knowledge of MS Office.

ESSENTIAL PHYSICAL REQUIREMENTS:

  • Ability to remain stationary for extended periods of time processing on a computer.
  • Ability to frequently communicate, present and exchange information and express oneself.
  • Ability to occasionally lift files and boxes weighing up to 25 pounds.

 

Contact Name: Jamie Olson

Contact Phone: 612-871-3993

www.wedge.coop