Yellow Pages & Dex listings
I'm wondering how many of you list your stores in the traditional, paper Yellow Pages and Dex books. I'm hesitant to pay the $400 for both because I'd rather use that ad money in other ways. I'd love to hear your arguments for whether I should just pay the money and list or if I can walk away guilt-free, like I want to, because no one looks at these things anymore. What do you think?