Hi folks. The Davis Food Co-op offers a 5% discount to any person aged 62 and older. It is our fastest-growing category of discount, and we've started a discussion of that with our membership. I won't paste in the article I wrote, but you can find it on our web site <http://davisfood.coop/posts/newsletter/73>
I found a nice M and M listserv thread from February, 2012 that Karin Mott started. There are excellent comments by Matt Novik, Amber Forest-McHale, Shannon Szymkowiak, Charlene Elderkin, Elizabeth Archerd, and Jeanne Lakso. Among the points made are that this confers advantages to one group and not necessarily one that has a greater need than average, that data about the demographics of your membership will be persuasive to many, that change evokes emotional responses - and you'd better be willing to listen to them - and that a daily, percentage discount such as we offer is not likely to stop expanding until either the co-op or the Baby Boomers are gone.
Would anyone like to comment about their current practices in prices for seniors?