The international cooperative domain name, .coop, has now been joined to a cooperative marque or brand with the same letters. Our national cross-sector cooperative trade organization, NCBA CLUSA, is promoting this with “Seven reasons to adopt the global cooperative identity”:
•It’s ethical – shows that you align with cooperative values.
•Only co-ops and those serving co-ops can use the online co-op identity and the co-op marque.
•Stand out on the web – the .coop domain name is unique.
•Marketing power is enhanced through multiple uses of the domain name and marque.
•Be recognized – a distinctive name with the .coop domain cannot be copied.
•Be discovered – automatic listings in directory.coop help people find your co-op.
•A domain to suit you – check your options at domains.coop
For more on this topic from the International Cooperative Alliance, including the new marque, visit www.identity.coop.
Here’s a link to the NCBA page on the global cooperative identity: